DAY BIRGER et MIKKELSEN was to be a clothing brand with the main challenge to create design with personality that put a bit of party in every DAY dressing, for work or play.The inspiration behind the lifestyle collections is a mixture of the ethnic cultures, modern classics and vintage clothes picked up at flea markets in Paris, London and New York. DAY is a sophisticated everyday styling, which demands the tension between prêt a porter and seasonal flavors which appeals to women.
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